Categoria: Tendências
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What Experience Do You ‘Get To’ Create for Someone Today?
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.)
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Scan of 140K Sites Reveals Best WordPress Plugins
Data from 140,000 WordPress sites reveals which plugins users judge to be the best and most trustworthy The post Scan of 140K Sites Reveals Best WordPress Plugins appeared first on Search Engine Journal.
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Maximize SEO Efforts: How To Fix Website Issues That Drain Time, Money & Performance
Maximize your website’s performance by choosing the right hosting provider. Learn about the common problems and features to consider. The post Maximize SEO Efforts: How To Fix Website Issues That Drain Time, Money & Performance appeared first on Search Engine Journal.
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How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
The veteran news executive joined the Digiday Podcast to discuss how this year’s U.S. presidential election is affecting news publishers.
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Drake-Kendrick feud shows how fandom has become a battleground
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital.
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The case for and against brands changing how they market to men after recent election results
Trump had significant support among young male voters in November. What should marketers make of that trend?
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Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars.
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Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.
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New Report From .Trends & Statista Reveals How AI Search is Changing the Web
Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
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Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance. This moment is significant because advertisers are taking off their training wheels by transitioning from test to