Categoria: Tendências

New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies.

Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so.

Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don’t seem interested in parting with brand marketing dollars. 

Cenat’s ascension demonstrates a potential weakness of Twitch. It’s a tremendously useful springboard into cultural relevance, but once a creator builds a presence on Twitch, there’s nothing stopping them from bringing both their audience and advertisers elsewhere.

This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.

Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter.  But lately, this nuanced approach to scale has flattened, resulting in a terrible impact on

Google recommends hosting website resources on CDNs or subdomains to preserve main site’s crawl budget for better indexing. The post Google: Host Resources On Different Hostname To Save Crawl Budget appeared first on Search Engine Journal.

High-quality digital content can improve your reach, build customer relationships, and grow your business.

Explore the reasons behind Google’s decreasing market share in the EU. Learn about the lawsuits, regulations, and competition affecting Google’s dominance. The post Why Is Google Losing Market Share In The EU? appeared first on Search Engine Journal.

Explore how structured data shapes SEO and AI in 2024, enhancing search visibility, AI discovery, and user experiences with new rich results and knowledge graphs. The post Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study] appeared first on Search Engine Journal.