Categoria: Tendências

Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content.

Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it will be a good year overall.

YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. The post YouTube Analytics Update: Device-Type Data In Audience Tab appeared first on Search Engine Journal.

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. The post LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing appeared first on Search Engine Journal.

Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns. The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal.

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. The post Google Ads Update: Misleading Landing Pages Now Demoted appeared first on Search Engine Journal.

Read insights from marketing agencies, explore strategies for success in 2025, and provide actionable takeaways to help your agency thrive. The post Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2 appeared first on Search Engine Journal.

As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael Komasinski.

Creating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.