Categoria: Tendências
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How to Create Video Ads on YouTube (+ Examples)
Video ads are promotional videos often used on social media to drive awareness and conversions.
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Harnessing AI for Recruitment Marketing Analytics and Strategy
Harnessing AI for Recruitment Marketing Analytics and Strategy As companies compete for top talent, leveraging advanced technologies like artificial intelligence (AI) has become essential. From analyzing complex data to crafting personalized strategies, AI-powered recruitment marketing tools are revolutionizing how recruiters connect with candidates and build lasting relationships. In […] The post Harnessing AI for Recruitment…
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How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
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Wix Integrates Session Recording Toolkit Into Analytics Interface
Wix Analytics quietly integrates TWIPLA session recording toolkit, enabling users to analyze visitor interactions The post Wix Integrates Session Recording Toolkit Into Analytics Interface appeared first on Search Engine Journal.
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A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The data broker announced the deal Dec. 4, but stayed tight-lipped on the price.
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Programmatic marketers sound off on impact of AI-driven ad buys
Agency execs are dealing with AI-based ad buying tools limiting their abilities to optimize campaigns and redefining their value to clients.
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Media Briefing: Publishers’ strategy on Bluesky is TBD
Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still “small potatoes” when it comes to referring traffic to their sites.
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How gaming firm Overwolf quietly became one of the major players in gaming advertising
In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the platforms of competitors such as Activision Blizzard and Epic Games.
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Cinema ad firms – save one – consolidate their programmatic offerings
Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic firms.
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SEO Maintenance: A Checklist For Essential Year-Round Tasks
Jumping into SEO without a game plan can waste time with little payoff. These daily, weekly, and monthly checklists will help you stay on track. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.