Categoria: Tendências
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Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The contextual targeting parnters with advisory firm seeking investment to further growth.
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Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.
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Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.
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OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model”
OpenAI announces o1, the “world’s smartest language model” and a Pro tier offering unlimited usage and more computing power. The post OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model” appeared first on Search Engine Journal.
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WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline
This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. Marketers need a long-term solution for cross-screen measurement that delivers the results advertisers are accustomed to without getting lost in siloed inefficiencies or proxy metrics. As new programmatic channels emerge and the availability of
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Google Uses About 40 Signals To Determine Canonical URLs
Google reveals it uses about 40 different signals to choose canonical URLs when dealing with duplicate web content. The post Google Uses About 40 Signals To Determine Canonical URLs appeared first on Search Engine Journal.
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Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages
Google warns websites about error pages creating “black holes” that can permanently remove content from search results. The post Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages appeared first on Search Engine Journal.
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7 Brand Tracking Software Tools You Can’t Afford to Ignore
Discover the power of brand tracking software to monitor your brand’s performance, improve customer loyalty, and stay ahead of the competition.
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Q&A with Jessica Chan, Perplexity’s head of publisher partnerships
Perplexity’s new head of publisher partnerships Jessica Chan shares how the AI tech company is wooing publishers, from what the program offers now to what she hopes to add to the program next year.
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Ask An SEO: How Does The Metadata On Photos Help Increase Rankings?
Learn how metadata on photos can boost your website’s rankings in search engine results in this week’s Ask An SEO. The post Ask An SEO: How Does The Metadata On Photos Help Increase Rankings? appeared first on Search Engine Journal.
