Categoria: Tendências
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Social Media Analytics Guide
Learn how to use social media analytics to measure performance, track key metrics, and gain insights into audience behavior. Understand the impact of your content and make data-driven decisions to improve your social media strategy.
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Content Optimization: 14 Effective Tactics for Better Results
Content optimization improves your existing online content for better search engine rankings and conversions.
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8 Brands Give Storytelling-Worthy Responses to L.A. Wildfires and Other Natural Disasters
When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.
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Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
DeepSeek might be shaking the psyche of Silicon Valley, but the ad tech world now eyes parity with the likes of Alphabet and Meta.
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Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers.
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How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
The Hearst-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.
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Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
TV’s not the only way to reach audiences during the Super Bowl — especially considering what else marketers can buy with a $7 million budget.
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Tariffs, inflation and the ad market’s race for flexibility
The ad industry’s new normal has become shifting ad dollars in an unpredictable economy.
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How WordPress Hot Nacho Scandal Shapes WP Engine Dispute
The WordPress Hot Nacho Scandal was a formative event that may have shaped how Mullenweg responds to controversies like the WP Engine conflict The post How WordPress Hot Nacho Scandal Shapes WP Engine Dispute appeared first on Search Engine Journal.
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Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says
The U.S. Copyright Office addresses questions about AI-generated content and creative ownership in a new report. The post Can AI-Generated Content Be Copyrighted? Here’s What U.S. Law Says appeared first on Search Engine Journal.