Categoria: Tendências

Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14. The post Google Updates Its Gambling & Games Advertising Policy appeared first on Search Engine Journal.

Discover how to spot and exploit weak spots in Google’s SERPs to improve your rankings and outshine the competition using proven SEO strategies.

Learn the ins and outs of using sitemaps to improve content discovery and indexing. The post How To Use XML Sitemaps To Boost SEO appeared first on Search Engine Journal.

Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas. The post 7 Creative Ways To Leverage Video In Marketing appeared first on Search Engine Journal.

Log file analysis involves downloading and auditing your site’s log file to find and fix technical SEO issues.

Learn how Google News works and how to get your content ranking on Google News and News surfaces.

It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor. 

Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors.

Amid more hype of generative AI for products and ads, security experts and legal filings note numerous reasons for caution.