Categoria: Tendências
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TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers
Learn how TikTok’s U.S. ban fight impacts advertisers, with insights on legal updates, marketing challenges, and tips to adapt your strategy. The post TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers appeared first on Search Engine Journal.
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How To Use Friction To Build Better B2B Customers
Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how.
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Google Confirms Search Indexing Issue
Google confirms widespread search indexing delays affecting a “small number” of websites. The post Google Confirms Search Indexing Issue appeared first on Search Engine Journal.
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Google’s Updated Crawler Guidance Recommends ETags
Google recommends using ETag for efficient caching for reducing unnecessary crawling and server load The post Google’s Updated Crawler Guidance Recommends ETags appeared first on Search Engine Journal.
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Omnicom and IPG Merger could lead to bigger AI investments — and maybe rewards
Omnicom CEO John Wren and IPG CEO Philippe Krakowsky said the plan is to pool resources for bigger AI investments.
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Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads.
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Digiday+ Research: Publishers expected Google to keep cookies, but they’re moving on anyway
Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies.
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Marketing Briefing: The case for and against Omnicom acquiring IPG
The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators.
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How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit.
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Google Product Studio Rolls Out To Additional Countries
Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease. The post Google Product Studio Rolls Out To Additional Countries appeared first on Search Engine Journal.