Categoria: Tendências

As the future of third-party cookies remains rather ambiguous, Mars has started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future.

Without a proper way to measure videos’ effectiveness in growing incremental audiences, podcast orgs and publishers are drawing correlations between a podcast’s video audience growth and overall audience growth.

Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.

The programmatic doublespeak handbook.

In the week following the United States’ Jan. 19 TikTok outage — the seven days between Jan. 19 and Jan. 25 — video creators in the U.K. posted 15 percent more content than they did during the seven days leading up to the ban.

Marketers planning around potential tariffs have a tough choice to make: spend less, or spend your way through.

Study shows Americans trust AI more than social media, with young men expressing the highest confidence. The post Public Trust In AI Surpasses Social Media, Rutgers Study Finds appeared first on Search Engine Journal.

Google confirms an outage in the Business Profiles reviews system and says a fix is in progress. The post Google Confirms Business Profile Reviews Outage appeared first on Search Engine Journal.

Join for an insightful discussion designed for small business and agency marketers eager to transform their lead generation and conversion strategies. The post [Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar] appeared first on Search Engine Journal.

Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14. The post Google Updates Its Gambling & Games Advertising Policy appeared first on Search Engine Journal.