Categoria: Tendências

How Omnicom’s proposed acquisition of IPG keeps marketers guessing.

Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.

While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be.

Bluesky courts publishers with a simple pitch: trust and traffic.

Drive sales and maximize your online presence with WooCommerce for WordPress. Learn how this plugin can provide the features you need for ecommerce success. The post WooCommerce SEO: The Definitive Guide For Your Online Store appeared first on Search Engine Journal.

Google announces Search improvements coming in 2025, powered by Gemini 2.0, expanding AI Overviews to handle complex queries. The post Google Announces Search Updates Powered By Gemini 2.0 appeared first on Search Engine Journal.

New study shows Google’s AI Overviews appear in nearly half of searches, influencing how users interact with search results. The post Study: Google AI Overviews Appear In 47% Of Search Results appeared first on Search Engine Journal.

Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed.  In this

Google Maps marketing is the process of making your local business easier to find in Google Maps results.

A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use.