Categoria: Tendências

Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue. The post AI Visibility Measurement: What To Track & What To Ignore appeared first on Search Engine Journal.

Comparing which pages Google uses in AI answers against how they rank conventionally is where the new Search Console report earns its keep. The post Google Now Reports AI Search Impressions. Here’s How To Read Them appeared first on Search Engine Journal.

Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.

Teads files suit against Google’s ad tech suite, warns investors of potential retaliation, as industry awaits a looming remedies ruling in Google’s antitrust trial.

Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns. 

Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.

The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.