Categoria: Tendências

While it’s hardly a fresh observation, it is a timely one. Coca-Cola is about to kick off a global agency review covering media, data and tech,.

The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.

Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.

Aleyda Solis analyzed US and UK SISTRIX data from Google’s May core update, finding visibility patterns tied to source type and market fit. The post Google’s May Core Update Favored Pages That Match Intent appeared first on Search Engine Journal.

Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch. The post Google Launches Search Profiles For Creators With 100K Followers appeared first on Search Engine Journal.

Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.

The UK’s CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and requiring clearer content attribution. The post Google Must Let Websites Opt Out Of AI Search Features In UK appeared first on Search Engine Journal.

This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to