Categoria: Tendências

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).

Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.

OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager platform. The post OpenAI Launches Self-Serve Ads Manager for ChatGPT appeared first on Search Engine Journal.

Google is testing a cryptographic protocol for verifying bot traffic that could make unwanted crawlers easier to identify. The post Google Is Testing New Bot Authorization Standard appeared first on Search Engine Journal.

Google is testing Web Bot Auth, an experimental protocol for verifying some AI agent requests with cryptographic signatures alongside existing checks. The post Google Testing Web Bot Auth To Verify AI Agent Requests appeared first on Search Engine Journal.

A lawsuit alleges Google’s AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages. The post Google Sued Over False AI Overview About Musician appeared first on Search Engine Journal.

To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal

Advisor or builder? How agentic vibe coding is redefining what marketing and product work actually means. The post AI Changed My Work. And Yours, Too appeared first on Search Engine Journal.