Categoria: Tendências

Google’s John Mueller answers if Preferred Sources overrides ranking signals. Could it be a “trust button” signal? The post Google Answers If Preferred Sources Overrides Low Quality Signals appeared first on Search Engine Journal.

Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.

Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale. The post Google Says AI Creative Should Help Brands Differentiate, Not Blend In appeared first on Search Engine Journal.

Microsoft’s Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas. The post Bing Team Describes How Grounding Differs From Search Indexing appeared first on Search Engine Journal.

Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.