Categoria: Tendências

New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.

Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

Technical SEO is evolving from crawl hygiene to truth packaging, and this article details the next infrastructure layer. The post The Verified Source Pack Agents Trust First appeared first on Search Engine Journal.

AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.

Clara Soteras joins Shelley Walsh to explain how publishers and brands can use Google Discover strategically, and why relying on it alone is risky. The post Why Google Discover Is No Longer Just For Publishers appeared first on Search Engine Journal.

A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen.  Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation.…