Categoria: Tendências

Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.

Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.

Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

Many of today’s beauty brands are asking if entertainment and advertising can be one and the same. 

WordPress security update fixes 12 vulnerabilities. Security researcher: “nastiest one is a login screen XSS.” The post WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability appeared first on Search Engine Journal.

Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on Search Engine Journal.

Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it. The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.

WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots