Categoria: Tendências
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How To Use Customer Insights To Shape Video Advertising Content
How To Use Customer Insights To Shape Video Advertising Content The key to successful video advertising is to know your audience to create something that resonates and works. Customer insights form the basis to create relevant, timely and purposeful content. Instead of making assumptions, companies that research the […] The post How To Use Customer…
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Inside Expedia’s year-long partnership with mega creator IShowSpeed
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
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Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Dentsu just retained Heineken’s global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.
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The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
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Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.
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‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become.
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Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping
The latest UCP updates signal a shift from experimentation to readiness as AI-driven commerce infrastructure becomes embedded in existing retail systems. The post Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping appeared first on Search Engine Journal.
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What SaaS Teams Should Automate Before Scaling Content Production
What SaaS Teams Should Automate Before Scaling Content Production Scaling content too early can make a SaaS team look busy while the pipeline stays weak. More articles, social posts, and landing pages do not automatically create better demand. They can also expose weak briefs, unclear positioning, slow reviews, […] The post What SaaS Teams Should…
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Google Drops FAQ Rich Results From Search
Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites. The post Google Drops FAQ Rich Results From Search appeared first on Search Engine Journal.
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Google Expands AI Search Links Without New Click Data
Google added more link surfaces to AI Search, but not new reporting for publishers. Studies continue to show lower clicks when AI responses appear. The post Google Expands AI Search Links Without New Click Data appeared first on Search Engine Journal.