Categoria: Tendências

Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms. The post Google Search Central APAC 2025: Everything From Day 3 appeared first on Search Engine Journal.

ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. The post ChatGPT Appears To Use Google Search As A Fallback appeared first on Search Engine Journal.

Amidst escalating culture war risks, brands find themselves on a delicate political tightrope, balancing consumer appeal while avoiding missteps.

After all, who knows the product they are selling better? And who can talk about it with more authority?

JanSport is looking to become “part of the cultural scroll” and not just interrupt the videos its target audience is watching.

The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew Research On Google AI Search Results Challenged appeared first on Search Engine Journal.

Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs. The post Web Guide: Google’s New AI Search Experiment appeared first on Search Engine Journal.

Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging. While in-flight advertising isn’t new, the digital nature of watching an ad