Categoria: Tendências
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Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered
Discover key social media marketing principles that prioritize authentic communication to resonate with your audience effectively. The post Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered appeared first on Search Engine Journal.
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What Our AI Mode User Behavior Study Reveals About The Future Of Search
Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency. The post What Our AI Mode User Behavior Study Reveals About The Future Of Search appeared first on Search Engine Journal.
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With Microsoft in tow, Amazon’s DSP tightens its grip on the open web
Microsoft is the latest in a string of partnerships that Amazon has announced recently.
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Search Atlas Announces New Features For Agencies
Search Atlas announced an ambitious slate of features that make it easier than ever to manage every aspect of SEO The post Search Atlas Announces New Features For Agencies appeared first on Search Engine Journal.
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Google’s remedy phase explained: DOJ wants its offerings – and where the judge might land
Unfortunately, Digiday wasn’t in the courtroom (we’ve got day jobs) but we’ve been trading notes with people who were.
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Nielsen enhances its cross-platform offering with attention metrics from Adelaide
Adelaide’s AU attention metric is being folded into Nielsen ONE to help customers get closer to determining outcomes — the measurement rallying cry of 2025.
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Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts
Here’s what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.
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Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated
The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?
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How The Trade Desk faces growing challenges amid rising competition
The Trade Desk faces rising competition and market pressures as rivals like Amazon and Google advance.
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The synthetic scroll has arrived with Meta’s Vibes and OpenAI’s Sora — marketers are watching nervously
The future of social media is synthetic. The future of branding is unclear.