Categoria: Tendências

An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year. The post Google Text Ad Click Share Rises Sharply In Some Verticals appeared first on Search Engine Journal.

An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats. The post The Science Of How AI Pays Attention appeared first on Search Engine Journal.

Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization. The post Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why appeared first on Search Engine Journal.

Automattic’s James LePage describes emerging WooCommerce capabilities that will enable Sidekick-type AI extensions The post WooCommerce May Gain Sidekick-Type AI Through Extensions appeared first on Search Engine Journal.

Roundel’s svp Matt Drzewicki talked about what they expect from the pilot.

Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.

Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.

OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.

Ad Context Protocol and IAB Tech Lab’s Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?