Categoria: Tendências
-
Pichai Says AI Could ‘Break Pretty Much All Software’
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets. The post Pichai Says AI Could ‘Break Pretty Much All Software’ appeared first on Search Engine Journal.
-
As CFOs scrutinize CTV spend, incrementality emerges as a differentiator
Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. CFOs don’t dislike CTV; they dislike reporting that
-
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement
-
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.
-
Agentic search: How AI agents will decide which brands get found
Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.
-
How Businesses Choose the Right Machine Learning Development Partners
How Businesses Choose the Right Machine Learning Development Partners Machine learning is no longer a futuristic concept reserved for research labs or experimental startups. Today, it plays a crucial role in how modern companies analyze data, automate processes, improve customer experiences, and build intelligent digital products. From recommendation […] The post How Businesses Choose the…
-
13 Best GEO marketing agencies [2026]
Generative AI has completely changed the way people search for products and services. Your buyers aren’t just Googling “What’s the best XYZ” anymore. They’re opening up ChatGPT, Google Gemini, and Claude and directly asking for recommendations (and reasoning). Surprisingly, 47% of brands still don’t have an… The post 13 Best GEO marketing agencies [2026] appeared…
-
How Marketers Are Using Digital Gift Cards to Boost Campaign Engagement
How Marketers Are Using Digital Gift Cards to Boost Campaign Engagement There’s a running joke in marketing that attention is the new scarcity. Click-through rates are eroding, email open rates are sliding, and the average consumer receives thousands of brand messages every single day. Running a campaign that […] The post How Marketers Are Using…
-
How Consumers Navigate High-Stakes Purchases In AI Mode
New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement. The post How Consumers Navigate High-Stakes Purchases In AI Mode appeared first on Search Engine Journal.
-
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines. The post From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About appeared first on Search Engine Journal.