Categoria: Tendências

The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.

Digiday’s annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.

Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.

With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business.

A Guardian investigation says health experts found misleading information in Google’s AI Overviews for some medical searches. Google disputes the findings. The post The Guardian: Google AI Overviews Gave Misleading Health Advice appeared first on Search Engine Journal.

Matthew Griffiths, svp of technology, Audigent, a part of Experian Marketers have long pursued personalization as the path to relevance. Yet even the most sophisticated targeting often misses the moment. A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing

AI search is replacing ranked results with single answers. This guide explains how brands earn retrieval, citations, and user trust. The post State Of AI Search Optimization 2026 appeared first on Search Engine Journal.

AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted. The post AI-Generated Content Isn’t The Problem, Your Strategy Is appeared first on Search Engine Journal.

Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube. The post Google’s Recommender System Breakthrough Detects Semantic Intent appeared first on Search Engine Journal.