Categoria: Tendências

Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem appeared first on Search Engine Journal.

Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally. The post AI Search is Here: Make Sure Your Brand Stands Out In The New Era Of SEO [Webinar] appeared first on Search Engine Journal.

Newsweek is aiming to cut its reliance on digital ads from 63% to 55% of revenue next year.

Agencies and brands are cautiously testing conservative media buys, partnerships and messaging as brand safety concerns shift.

Google has updated Performance Max with new Channel Performance reporting, in an attempt to address marketers frustrations.

Digiday’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. This first installment looks specifically at Instagram.

This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.

Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared first on Search Engine Journal.

Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy. The post Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max? appeared first on Search Engine Journal.