Categoria: Tendências

A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared first on Search Engine Journal.

There’s a tone shift in publishers’ Q3 earnings: focus on video, direct audiences and AI licensing to offset search-driven ad revenue declines.

The CPG advertiser is planning out its presence at the 2026 World Cup, with a strategy focusing on social and sponsorship.

Despite the AI hype, marketers say the influx of synthetic social and mounting backlash to ‘AI slop’ isn’t likely to put a premium on human-created influencer content.

Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.

Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.

AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy. The post How To Cultivate Brand Mentions For Higher AI Search Rankings appeared first on Search Engine Journal.

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. The post Google AI Overviews Appear On 21% Of Searches: New Data appeared first on Search Engine Journal.

Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. The post Meta Projected $16B From Scam Ads, Internal Docs Show appeared first on Search Engine Journal.

The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling. The post ‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns appeared first on Search Engine Journal.