Categoria: Tendências

Black Friday 2024 broke records in U.S. online sales and bold brand campaigns, offering critical lessons for shaping mobile-first strategies this year. The post Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics appeared first on Search Engine Journal.

Broadcasters and walled gardens are competing to lower the cost of ad creative, as AI enables small business advertisers to make ads cheaply.

Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do (and perhaps more importantly – how they don’t – want AI crawlers to use their content once it’s scraped.) 

Here’s a definite (if not exhaustive) rundown of what’s actually in play as the case moves into its next chapter.

Six content creators and creator talent managers told Digiday that AI scraping of their content was an increasing concern going into the end of 2025, with three taking specific steps to block AI bot traffic and legally defend against the scraping of copyrighted content. 

As AI transforms the way people search and shop online, marketers are racing to adapt, but fragmented tech stacks and unclear metrics are slowing them down.

Full video recordings of every session from the latest Digiday Publishing Summit are available exclusively for Digiday+ members.