Categoria: Tendências

Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.

Google’s Gemini 3 Pro powers AI Mode with deeper reasoning, upgraded query fan-out, and new generative layouts. The post Google Brings Gemini 3 To Search’s AI Mode appeared first on Search Engine Journal.

Nisha Ridout, marketing director, Quantcast For more than a decade, AI in advertising has promised transformation. Yet for many marketers, the reality has felt more like automation than intelligence. They’ve seen incremental optimizations rather than exponential gains. That’s changing. Autonomous AI represents a structural shift from systems that optimize after the fact to intelligence that

Susan Wu, associate vice president of marketing research, PubMatic After decades of fragmentation punctuated by episodic roll-ups, digital advertising has entered a different kind of consolidation phase: one driven by AI and supply path discipline, not just M&A. As marketers push for fewer hops, lower latency and transparent economics, and publishers seek durable yield with

A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports. The post Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO appeared first on Search Engine Journal.

Learn how to design a content strategy that compounds over time by aligning unique advantages, realistic execution, and community connection. The post B2B Content Marketing Has Changed: Principles Of Good Strategy appeared first on Search Engine Journal.

AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About Risk appeared first on Search Engine Journal.

Schema markup transforms uncertainty in AI search into a competitive edge built on clarity, context, and trust. The post The Knowns And Unknowns Of Structured Data Attribution appeared first on Search Engine Journal.

Learn how to track, measure, and optimize brand mentions across web, social, and AI platforms. Discover free and paid tools, key KPIs, and strategies to turn visibility into business growth.