Categoria: Tendências
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12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!
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How To Set Content Marketing Goals That Matter to the Business
Struggling to get marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start with these four to prove real business impact.
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Mullenweg Considers Delaying WordPress Releases Through 2027
Leaked Slack chats show Matt Mullenweg is considering pushing WordPress releases to late 2027 The post Mullenweg Considers Delaying WordPress Releases Through 2027 appeared first on Search Engine Journal.
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‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI.
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Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
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Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
Brands’ usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.
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Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want.
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Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal.
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WTF is ‘shadow AI,’ and why should publishers care?
“Shadow AI” refers to the use of AI tools that aren’t officially company-approved. For newsrooms, that leaves serious implications.
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Is Compression A Google SEO Myth?
Is compressibility an SEO myth? The surprising facts about whether Google uses compression as a quality signal The post Is Compression A Google SEO Myth? appeared first on Search Engine Journal.