Categoria: Tendências
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Publishers left guessing how Google’s March 2025 core update will reshape search
Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.
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How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk
Dotdash Meredith’s gm of D/Cipher discussed the publisher’s OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.
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Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
As the April 5 deadline looms, the panic has curiously subsided.
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Creators are ditching Substack over ideological shift in 2025
The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.
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Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
It’s not the economy, it’s the anxiety.
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Digiday+ Research: Amazon gets an even stronger hold over retail media
It looks like Amazon’s stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.
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Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
JavaScript SEO problems can hurt search rankings, warns Google’s Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing. The post Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes appeared first on Search Engine Journal.
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Top Marketing Conferences to Attend in 2025
Staying ahead isn’t just about scrolling through industry news, it’s about being in the same room as the people shaping where marketing is headed next. Here are the top marketing conferences to attend in 2025
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AI Researchers Warn: Hallucinations Persist In Leading AI Models
New research finds AI systems still struggle with facts despite improvements; researchers doubt quick fixes for accuracy problems. The post AI Researchers Warn: Hallucinations Persist In Leading AI Models appeared first on Search Engine Journal.
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Google Cautions SEOs & Creators About Filler Content
Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality The post Google Cautions SEOs & Creators About Filler Content appeared first on Search Engine Journal.
