Categoria: Tendências

What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer could become a boon for media agencies — even if it means a lot of hard work ahead.

AI was yet again top of mind in Vegas, with companies showcasing more practical applications.

Advertisers may still be standing by TikTok for now, but its execs are eyeing the door as the app’s U.S. future grows increasingly precarious. 

The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year.

Expect to hear a lot about search engine optimization in 2025. Except it won’t be called that.

Entertainment production companies are working with marketers to prepare their content studios.

As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before. 

Will TikTok be banned? Supreme Court hears arguments from both sides, weighing national security risks against free speech. The post TikTok Ban Update: Will The Supreme Court Pull The Plug? appeared first on Search Engine Journal.

Automattic cites criticism from the WordPress community in announcement that it’s reducing support for the core CMS project The post Automattic Turns Against WordPress Community Itself appeared first on Search Engine Journal.