Categoria: Tendências

At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of retail media and the power of sports.

As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house.

The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know.

There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel.

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.

This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical. For instance, L’Oréal Groupe partnered with The New York Times to launch “This Is Not a

A WordPress bug is causing fatal errors on WooCommerce sites, resulting in widespread outages. The post WordPress WooCommerce Bug Causing Sites To Crash appeared first on Search Engine Journal.

Lance Brothers, Chief Revenue Officer, Adstra Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. The challenge isn’t just managing identity — it’s controlling it: using it where and how it’s needed

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers. The post It’s Official: Google Launches AI Max for Search Campaigns appeared first on Search Engine Journal.

Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled? The post Testing Google’s Post-AIO Traffic Claims appeared first on Search Engine Journal.