Categoria: Tendências
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What Is a 301 Redirect? + How They Affect SEO
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.
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The One Thing SEO Agencies Need To Know About Winning Enterprise Clients
Winning enterprise SEO clients isn’t just about technical brilliance – it’s about understanding their planning cycles, building trust, and aligning with their priorities. The post The One Thing SEO Agencies Need To Know About Winning Enterprise Clients appeared first on Search Engine Journal.
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Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking about the difference between Meta’s and Apple’s development approaches? For some reason, LinkedIn keeps serving me a clip from the…
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Mullenweg Says Lawsuits Could End WordPress
WordPress co-founder speculates that lawsuit could end with closure of WordPress The post Mullenweg Says Lawsuits Could End WordPress appeared first on Search Engine Journal.
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Digiday+ Research: More than half of publishers reported revenue increases in 2024
Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.
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As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the content of social posts.
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Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?
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What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
The CEO of Omnicom Digital discussed the pending IPG acquisition while in Las Vegas for the Consumer Electronics Show.
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DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
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Why data clean rooms are essential for high-margin commerce media
Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is seeing a proliferation of media networks. Thanks to retailers, there’s a blueprint for how data captured from the core business can power a new high-growth, high-margin revenue stream. Now, across many verticals