Categoria: Tendências

As Scope3 CEO Brian O’Kelley unveils AI-powered agentic advertising platform, he talks on competing with the brand safety giants.

AppNexus co-founder Brian O’Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.

Find out how to grow your small business organically with content marketing—from building a foundation to convert site visitors to creating effective content calendars.

SEO is a long-term investment. Align it with business objectives, prove its impact, and secure funding with a data-driven, strategic approach to budgeting. The post How To Justify And Make A Business Case For SEO Budgets appeared first on Search Engine Journal.

Is your content working as hard as it should? Learn how to amplify your reach with a multi-channel strategy that delivers results. The post The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach appeared first on Search Engine Journal.

Barkley OKRP, which has long handled some of its own media work but is primarily known for its creative chops, launched MissionOne Media.

The All-in-One WP Migration and Backup plugin has a high-severity vulnerability that puts over 5 million sites at risk The post WordPress Backup Plugin Vulnerability Affects 5+ Million Websites appeared first on Search Engine Journal.

SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.