Categoria: Tendências
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Relevancy at scale is a New Year’s resolution brands can achieve
Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning. From uncertainty about third-party identifiers to the chaos of ever-changing privacy rules, brands, agencies and technology partners like Amazon have had to rethink, adapt and innovate to reach audiences wherever they are —
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New Year, New Target Audience: How to Reach New Audiences in 2025
Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.
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Repurposing Content: How to Get the Most Mileage Out of Your Writing
Repurposing Content: How to Get the Most Mileage Out of Your Writing While surfing the web, it may seem that there is an article on every possible topic in every known niche. What else can you add to make your blog or website unique and exciting? Most content […] The post Repurposing Content: How to…
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The Trade Desk announces plans to acquire Sincera
It’s only the second purchase for the independent sector’s talisman and brings new vim and vigor to the dual narrative of ad tech curation plus M&A.
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Local SEO For Service Area Businesses: Targeting Your Coverage
Boost your online presence with local SEO for service area businesses. Learn the best practices to target your coverage area and drive more local traffic. The post Local SEO For Service Area Businesses: Targeting Your Coverage appeared first on Search Engine Journal.
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How To Write Content For Each Stage Of Your Sales Funnel
Crafting effective content for your sales funnel is key to driving conversions. This guide shows you how to tailor your content strategy for maximum impact. The post How To Write Content For Each Stage Of Your Sales Funnel appeared first on Search Engine Journal.
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Mullenweg’s Grip On WordPress Challenged In New Court Filing
New legal filing related to WP Engine lawsuit challenges Matt Mullenweg’s hold on WordPress with a new Governance Oversight Board The post Mullenweg’s Grip On WordPress Challenged In New Court Filing appeared first on Search Engine Journal.
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AI Shakes Up Search Landscape: What Marketers Need To Know Now
Your audience won’t tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
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Key areas of focus for the new Criteo CEO
Michael Komasinski takes the reins, having to master trans-Atlantic relations, ride the third-party cookie roller-coaster, and tackle some M&A quandaries.
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‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.