Categoria: Tendências
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Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Comcast hopes to tempt away DTC advertisers from performance-focused channels and lead them toward TV and CTV inventory
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Industry clutches pearls after WPP returns to office four days a week
WPP’s RTO mandate has sparked intense debate about the future of work in the advertising industry, pointing to a stark divide between how large, corporate-owned agencies and privately held shops approach workplace flexibility in a post-pandemic world.
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Digiday Media events get a refresh under Liz Pitonyak’s leadership
Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December.
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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
Creators are growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban or sale becomes a likely reality.
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Google Shopping Rankings: Key Factors For Retailers
Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority. The post Google Shopping Rankings: Key Factors For Retailers appeared first on Search Engine Journal.
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Google Pushes For Ratings With Comments In Review Snippets
Google updates review snippet guidelines, recommending ratings include written reviews and author names. The post Google Pushes For Ratings With Comments In Review Snippets appeared first on Search Engine Journal.
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Guiding Content Creators Through the Creative Process with AI Tools
Guiding Content Creators Through the Creative Process with AI Tools Content creation is an art form that fuels imagination, enhances emotional expression, and delivers storytelling in its purest form. But let’s be honest: creating content isn’t always a smooth journey, even for seasoned creators. Ever stared at a […] The post Guiding Content Creators Through…
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Digital media needs to shift from incrementalism to innovation for continued relevance in 2025
Mark Zohar, CEO, Viafoura For the digital media industry, 2024 was a year characterized by ongoing disruption and challenges, balanced by emerging opportunities for resilience and growth. For many digital publishers and media brands, much of last year was spent modernizing core infrastructure and systems (e.g., CMS upgrades, dynamic paywalls, authorization systems), improving site performance
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Why teams are following all 7 stages of development for performance marketing
Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and tools marketers use to achieve performance have evolved considerably, necessitating an update to how the industry understands the practice. This practice is about getting the most out of marketing spend by doing more with each
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Relevancy at scale is a New Year’s resolution brands can achieve
Brian Tomasette, director of product, Amazon DSP The amount of change and number of challenges that marketers faced in 2024 was head-spinning. From uncertainty about third-party identifiers to the chaos of ever-changing privacy rules, brands, agencies and technology partners like Amazon have had to rethink, adapt and innovate to reach audiences wherever they are —