Categoria: Tendências

Craig Chinn, svp of advertising sales, Americas, TiVo Advertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply as linear TV, albeit with faster, bigger distribution pipes. Nearly half of viewers power on their televisions without knowing what they’ll watch. This moment of openness represents valuable real estate in modern

Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth. The post Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger appeared first on Search Engine Journal.

Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. The post Adobe To Acquire Semrush In $1.9 Billion Cash Deal appeared first on Search Engine Journal.

AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts. The post Should Advertisers Be Worried About AI In PPC? appeared first on Search Engine Journal.

Marketers learned early that partnering with Amazon meant buying media from a company that not only set the marketplace’s rules but also stocked the shelves.

The platform is using the tournament’s draw as an early proving ground for a broader strategy to reassert its creator content around live events. 

Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap.

The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.