Categoria: Tendências

The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing. The post The SEO Industry Is Teaching The Wrong Skills appeared first on Search Engine Journal.

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. The post Google: Soft 404s Use Crawl Budget Despite 200 OK Status appeared first on Search Engine Journal.

AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses. The post Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities appeared first on Search Engine Journal.

What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. The post Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) appeared first on Search Engine Journal.

Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem The post Google On Balancing Needs Of Users And The Web Ecosystem appeared first on Search Engine Journal.

Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape. 

Google is beginning to talk AI licensing with publishers. Here’s a wishlist of demands from publishers — some realistic, others less so.

Most marketers don’t have a clear idea what impact their sports sponsorships are having on the bottom line. Their CFOs want it.

The White House is weighing in on AI—and the ad world is watching. Here’s what’s at stake as new rules take shape.

The platform currently has over a hundred vacancies for its search division, as advertisers are starting to invest more in TikTok search.