Categoria: Tendências
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Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
A respected SEO expert calls out marketers who overstate the complexity of Google’s AI search The post Respected SEO Rockstar Deconstructs SEO For Google’s AI Search appeared first on Search Engine Journal.
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How to Communicate Site Migration to Clients — Whiteboard Friday
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.
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Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model
A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
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The case for and against… agencies making transparency their selling point
Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.
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As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
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Heineken uses hard numbers to foster better representation in social media ads
Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
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Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social
Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.
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Google AI Mode Introduces Data Visualization For Finance Queries
Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. The post Google AI Mode Introduces Data Visualization For Finance Queries appeared first on Search Engine Journal.
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WordPress Shares How AI May Play Stronger Role In Web Publishing
WordPress plans to support AI agents and publishers by exposing tools, content, and interactivity to external systems. The post WordPress Shares How AI May Play Stronger Role In Web Publishing appeared first on Search Engine Journal.
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Google Shares Details Behind AI Mode Development
Google reveals details behind the development of AI Mode. Learn design insights and what marketers need to know. The post Google Shares Details Behind AI Mode Development appeared first on Search Engine Journal.