Categoria: Tendências
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Super Bowl Ads Don’t End on TV: How to Track Digital Campaigns with AdClarity
Super Bowl ads don‘t stop after the final whistle. Discover how brands leverage digital platforms to keep the momentum going, and learn how you can track their post-game strategies with AdClarity.
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9 Biggest SEO Trends of 2025 & How to Leverage Them
Some of the biggest SEO trends are related to search intent, zero-click searches, and AI content.
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5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]
Stay ahead of the SEO game with insights on adapting your strategy to AI-driven SERPs and the latest Google updates. The post 5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix] appeared first on Search Engine Journal.
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Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC. The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal.
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Social Media Analytics Guide
Learn how to use social media analytics to measure performance, track key metrics, and gain insights into audience behavior. Understand the impact of your content and make data-driven decisions to improve your social media strategy.
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Content Optimization: 14 Effective Tactics for Better Results
Content optimization improves your existing online content for better search engine rankings and conversions.
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8 Brands Give Storytelling-Worthy Responses to L.A. Wildfires and Other Natural Disasters
When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.
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Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
DeepSeek might be shaking the psyche of Silicon Valley, but the ad tech world now eyes parity with the likes of Alphabet and Meta.
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Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers.
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How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
The Hearst-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.