Categoria: Tendências
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Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom line: they believe there’s value in $7 milion for 30 seconds.
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Why LinkedIn is spotlighting the average watch time metric to support its video push
The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.
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Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
Some of those advertisers have been quietly considering a return for a while.
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Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.
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Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet.
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Google’s Q4 Earnings Point To An AI-Focused Future
Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments. The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal.
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LinkedIn Video Views Up 36%, New Tools & Courses Available
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. The post LinkedIn Video Views Up 36%, New Tools & Courses Available appeared first on Search Engine Journal.
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Ziff Davis’s Study Reveals That LLMs Favor High DA Websites
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.
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Leveraging AI in Content Marketing for Greater Engagement
Leveraging AI in Content Marketing for Greater Engagement Artificial Intelligence reshapes content marketing in real time. It brings clarity to audience segmentation, streamlining campaigns with unmatched precision. It isn’t just about saving time. AI creates personalized experiences that feel natural and relevant, improving how brands connect with people. […] The post Leveraging AI in Content…
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Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric
Search isn’t what it used to be. With rising costs in rank tracking, do keywords still matter? It’s time to rethink your SEO strategy. The post Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric appeared first on Search Engine Journal.