Categoria: Tendências
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Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
No, Galinda, it’s not all about popular. If you create content only on currently hot topics, you may be forgotten when everyone moves on. Instead, balance work that helps people today with visionary content that guides your audience to a future they want.
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Matt Mullenweg Expects WP Engine Dispute Resolution Soon
WordPress co-creator Matt Mullenweg said he expects the WP Engine conflict to be settled within months and believes it will eventually be forgotten The post Matt Mullenweg Expects WP Engine Dispute Resolution Soon appeared first on Search Engine Journal.
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Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands.
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Boycotts and backlash reveal complications in changing DEI landscape
Amidst changes to the DEI landscape, brands and marketers say it’s a complicated matter.
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AI-Briefing: DeepSeek’s emergence from nowhere shows open-source is eating the world
After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry.
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The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
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How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
Influencers and creators are seeing more ways to expand beyond Super Bowl ad opportunities this year as more brands and content partners look to differentiate from the crowd.
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AI Overviews Data Shows Massive Changes In Search Results
Data shows significant expansion of AI Overviews to answer more complex queries and consolidation in trusted sources cited in its answers The post AI Overviews Data Shows Massive Changes In Search Results appeared first on Search Engine Journal.
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Elementor Rolls Out WordPress AI Site Planner
Elementor rolls out an intuitive AI site planner that streamlines website design from brief to visual layout The post Elementor Rolls Out WordPress AI Site Planner appeared first on Search Engine Journal.
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Create High-Impact Content Using Backward Design — Whiteboard Friday
Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.