Categoria: Tendências

Lance Brothers, Chief Revenue Officer, Adstra Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. The challenge isn’t just managing identity — it’s controlling it: using it where and how it’s needed

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers. The post It’s Official: Google Launches AI Max for Search Campaigns appeared first on Search Engine Journal.

Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled? The post Testing Google’s Post-AIO Traffic Claims appeared first on Search Engine Journal.

Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy. The post Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency appeared first on Search Engine Journal.

The proposals were outlined in filings yesterday, with a likely trial scheduled for September.

Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.

For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier.

The 4A’s is pushing for more inclusivity in its MAIP and Vanguard programs-two of the marketing industry’s cornerstone diversity initiatives.

It’s nearly halfway through TikTok’s second 75-day ban extension, and marketers are still spending on the platform, according to Digiday research.

Companies can use RAG to provide chatbots with up-to-date information while controlling what information is made available to the large language models powering them.