Categoria: Tendências

Daniel Hulme, WPP’s chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.

Google’s John Mueller explains that structured data won’t make a site rank better. The post Google Confirms That Structured Data Won’t Make A Site Rank Better appeared first on Search Engine Journal.

Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies. The post AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025 appeared first on Search Engine Journal.

March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively loose approach to content moderation.

With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo.

Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers.

If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.

Sales presentations from creators and brands centered around the creator economy have agencies optimistic that they could create long-term, lucrative deals for creators.

LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides. The post LinkedIn Launches New Creator Hub With Content Strategy Tips appeared first on Search Engine Journal.

Sam Altman confirmed that OpenAI is preparing to release an open source AI model with capabilities close to the most advanced available today The post OpenAI CEO Sam Altman Confirms Planning Open Source AI Model appeared first on Search Engine Journal.