Categoria: Tendências

Marketers are pushing for more control in their retail media buys, asking for real-time bidding and programmatic pipes to be turned on.

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal.

Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal.

We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.

Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.

PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.

Understand which SEO tasks will effectively, efficiently, and strategically optimize your website.

A/B testing compares two versions of an element to see which performs best. Learn how & see examples.

Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships. The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.

Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.