Categoria: Tendências
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WordPress SEO Myths Busted: What You Really Need To Know
Let’s debunk common WordPress SEO myths to help you drive better rankings and gain clarity on your SEO strategy. The post WordPress SEO Myths Busted: What You Really Need To Know appeared first on Search Engine Journal.
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Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever
The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their audiences. That’s bad for business. Here’s how to create content that resonates.
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What Is Quality Score? And How It Impacts Your Google Ads
Quality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.
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How to Create a Marketing Calendar (+ 5 Free Templates)
A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.
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If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
As the future of third-party cookies remains rather ambiguous, Mars has started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future.
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How podcasters are measuring videos’ role in growing incremental audiences
Without a proper way to measure videos’ effectiveness in growing incremental audiences, podcast orgs and publishers are drawing correlations between a podcast’s video audience growth and overall audience growth.
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Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.
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Programmatic snafu speak, translated: a guide to the usual excuses
The programmatic doublespeak handbook.
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How U.K.-based creators took advantage of the U.S. TikTok outage
In the week following the United States’ Jan. 19 TikTok outage — the seven days between Jan. 19 and Jan. 25 — video creators in the U.K. posted 15 percent more content than they did during the seven days leading up to the ban.
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The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
Marketers planning around potential tariffs have a tough choice to make: spend less, or spend your way through.