Categoria: Tendências

Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it’s pulling back due to tariff pressure.

InfoSum’s ‘data bunker’ is now front and center of the GroupM-led effort to turn around WPP’s fortunes.

Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.

When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing.

More marketers are examining ways to make the creative in their ads more efficient, because media alone can’t make a bad ad good.

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results. The post How To Write SEO Reports That Get Attention From Your CMO appeared first on Search Engine Journal.

TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation. The post TikTok Launches Footnotes: Its Answer To X’s Community Notes appeared first on Search Engine Journal.

Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now. The post Google’s New Domain Structure: What’s Next For Hreflang? appeared first on Search Engine Journal.

Discover quick, high-impact PPC tactics designed to boost ROI without burning out. The post PPC Unlocked: Fast Wins For Smarter Ad Strategies appeared first on Search Engine Journal.

Learn how the Semrush Position Tracking tool helps you easily track SERP rankings for keywords and get traffic from specific locations and devices.