Categoria: Tendências

DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk breaks its M&A duck.

This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast.

The CEO of Media By Mother wrote a pitch over the holiday break using generative AI.

The SMB advertiser category provides a healthier revenue stream compared to larger advertisers.

YouTube now dominates U.S. TV streaming, surpassing mobile, offering marketers new ad formats and longer viewer engagement opportunities. The post YouTube Dominates TV Streaming: New Opportunities For Marketers appeared first on Search Engine Journal.

An apparent bug in Google’s Sitelinks algorithm is showing links to unhelpful pages. The post Google Sitelinks Algorithm Bug Shows Wrong Links appeared first on Search Engine Journal.

BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. The post AI Chatbots Fail News Accuracy Test, BBC Study Reveals appeared first on Search Engine Journal.

A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic. The post Transactional AI Traffic: A Study Of Over 7 Million Sessions appeared first on Search Engine Journal.

Targeting what it sees as a $1.28 billion marketplace, Women’s Sports Connect will be active in media, content, sponsorships, influencer, and events at collegiate (such as NIL opportunities) and professional levels

Let’s debunk common WordPress SEO myths to help you drive better rankings and gain clarity on your SEO strategy. The post WordPress SEO Myths Busted: What You Really Need To Know appeared first on Search Engine Journal.