Categoria: Tendências

In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final stretch of 2026.

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.

FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion. The post FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme appeared first on Search Engine Journal.

Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back. The post Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return appeared first on Search Engine Journal.

ChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients. The post ChatGPT Is Now A “Very Large Online Search Engine” In The EU appeared first on Search Engine Journal.

Google says Search Console’s generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide. The post Google Search Console AI Reports Rolled Out Worldwide appeared first on Search Engine Journal.

Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required. The post How To Restructure Your Marketing Team & Budget For The AI-Search Era appeared first on Search Engine Journal.

That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year. 

As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal.