Categoria: Tendências

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. The post Google Analytics Adds AI Assistant As Default Channel Group appeared first on Search Engine Journal.

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium. 

Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace — from privacy developments and signal loss to data complexity and integration of AI systems — migrating infrastructure is both logistically complex and

When your brand disappears from ChatGPT or Perplexity, the fix isn’t more content. It’s diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on Search Engine Journal.

A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.

Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.

Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.