Categoria: Tendências
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GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse
Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts. The post GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse appeared first on Search Engine Journal.
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How Businesses Are Using AI Video to Scale Content Faster
How Businesses Are Using AI Video to Scale Content Faster Content is king, but production is the bottleneck. Every marketing manager, content strategist, and business owner knows the struggle: you need more videos to stay competitive, but creating them is expensive, time-consuming, and requires skills most teams don’t […] The post How Businesses Are Using…
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What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
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Why Your AI Ad Strategy Is Only As Good As Your Data
AI magnifies what you give it. Weak inputs produce accelerated inefficiency. Here’s what feeding the machine better signals actually looks like in 2026. The post Why Your AI Ad Strategy Is Only As Good As Your Data appeared first on Search Engine Journal.
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Ally wants influence over women’s sports media deals — not just sponsorships
Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.
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Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here’s what matters more.
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Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.
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Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.
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CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.
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Richer contextual signals in the bidstream help agencies and publishers alike
Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Partner insights from Seedtag.