Categoria: Tendências
-
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
-
What’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
-
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
-
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
-
Google research reveals pattern-level AI video spam detection
New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.
-
How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
-
From Blank Brief to Story Draft: How Content Teams Are Using AI as a FirstPass Creative Partner
From Blank Brief to Story Draft: How Content Teams Are Using AI as a First-Pass Creative Partner You know that moment. The cursor blinks on a white screen. The brief sits beside you, a few bullet points, maybe a vague “write something about AI and productivity.” The deadline […] The post From Blank Brief to…
-
Practical Tips for Optimizing Enterprise Network Performance
Practical Tips for Optimizing Enterprise Network Performance When business apps crawl, nobody in sales says, “Hmm, must be a routing issue.” They ping IT. Fast. Video calls freeze. Orders stall. Support tickets pile up like dishes after a holiday dinner. That’s why enterprise network optimization matters long before […] The post Practical Tips for Optimizing…
-
How to Set Up Payroll for the First Time as a Small Business Owner
How to Set Up Payroll for the First Time as a Small Business Owner Starting a business comes with a long list of things to figure out. Registering with HMRC, sorting out contracts, setting up a business bank account. But one thing that catches a lot of first-time […] The post How to Set Up…
-
How To Hire the Right Promo Staff for a Successful Product Launch
How To Hire the Right Promo Staff for a Successful Product Launch A product launch tests far more than signage, samples, or timing. Every staff interaction shapes recall, trust, and purchase interest within seconds. Strong teams explain features clearly, read the room well, and stay composed during long […] The post How To Hire the…