Categoria: Tendências

Brands asked about Reddit strategy, and Brent Csutoras shared practical do’s and don’ts for authentic engagement. The post AMA: Reddit Marketing Veteran Shares What Works On The Platform appeared first on Search Engine Journal.

As OpenAI moves into shopping, marketers see a small step with big implications for discovery, measurement, and retail media.

In the race to build brands around AI assistants, the stakes are higher than empathy.

LG Ad Solutions is rolling out a tool that repurposes paid social and influencer ads for its TV inventory. Will the tactic catch on?

The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors. 

Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features. The post Perplexity Launches Comet Browser For Free Worldwide appeared first on Search Engine Journal.

The W3C unveiled a new polysemic logo, one that is purposely designed to be evocative of multiple concepts The post W3C Rolls Out A New Evocative Logo appeared first on Search Engine Journal.

Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search Engine Journal.

Discover why branding and clear communication matter in today’s fast-moving SEO landscape, plus insightful takeaways from our latest State of SEO report. The post Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO appeared first on Search Engine Journal.

In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal.