Categoria: Tendências
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How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos
The James Beard Foundation hopes its new rebrand grows its audience
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How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency
As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale. Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far outpacing actual inventory growth. This surge, driven by the
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Controlling Your Brand Position Online With SEO
Discover effective brand positioning strategies for search visibility and learn why brand management is critical for SEO. The post Controlling Your Brand Position Online With SEO appeared first on Search Engine Journal.
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![What’s the Future of Marketing Analytics in the AI Age? [Video]](https://canalgrowthmarketing.com.br/wp-content/uploads/2025/02/marketing-analytics-ai-age-600x338-ynBJCy.jpeg)
What’s the Future of Marketing Analytics in the AI Age? [Video]
Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts.
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Analysis Forecasts More Vulnerabilities In 2025
Record vulnerabilities forecasted for 2025, making a proactive security strategy essential to protecting against attacks The post Analysis Forecasts More Vulnerabilities In 2025 appeared first on Search Engine Journal.
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Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro — Next Level
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.
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Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers
Publishers like Bloomberg, the FT, Axios and The Ankler are using different kinds of standalone newsletter subscriptions to grow revenue and convert readers around popular products.
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Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who’s best placed to benefit?
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Indie agencies are betting on tech to outmaneuver the big guys
Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who don’t need (or want) the big agency industrial complex.
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Retail media networks want to be known as media companies now
Retailers have rebranded their names, retooled their offerings, launched partnerships to pitch themselves as media companies.