Categoria: Tendências
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Is SEO Still Relevant In The AI Era? New Research Says Yes
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era? New Research Says Yes appeared first on Search Engine Journal.
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Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features
Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority. The post Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features appeared first on Search Engine Journal.
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Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do” The post Google’s CEO Says AI Overviews Website Referrals Are Increasing appeared first on Search Engine Journal.
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The Overlooked Traffic Drop Caused by AI Overviews [Webinar]
Join us for a tactical webinar that breaks down how to track, measure and respond to traffic loss caused by AI Overviews. The post The Overlooked Traffic Drop Caused by AI Overviews [Webinar] appeared first on Search Engine Journal.
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Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.
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CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
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How creator marketing has become key to Mastercard’s culture-hacking strategy
MasterCard CMO Raja Rajamannar explains the brand’s creator marketing approach — and why influencer activity could eclipse TV.
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Perplexity has offered ads for half a year — marketers already want scale
In today’s crowded AI race, platforms no longer have the luxury of time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency.
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Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
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Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.