Categoria: Tendências

Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal.

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.

Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?

Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.

The disruption of AI flares up adland’s decades-old concerns around disintermediation.

The fragile promise of in-house agencies meets economic reality.

Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal.

Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics. The post Google Fixes AI Mode Traffic Attribution Bug appeared first on Search Engine Journal.

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Lindsay Shelton, director, North America, VIOOH Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. Brands need guaranteed access to premium screens — those high-traffic, high-visibility environments that turn heads to drive engagement and action — but traditional