Categoria: Tendências

While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.

As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Google Lens integration brings visual search to YouTube Shorts. Here’s how it works, along with important rules marketers need to know. The post Google Lens Integration For YouTube Shorts: Search Within Videos appeared first on Search Engine Journal.

This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies.

Google reveals database speed matters more than page count for crawl budget. Sites under 1M pages remain safe. The post Google: Database Speed Beats Page Count For Crawl Budget appeared first on Search Engine Journal.

Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create Web Congestion appeared first on Search Engine Journal.

Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata appeared first on Search Engine Journal.

Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? appeared first on Search Engine Journal.