Categoria: Tendências

Twitch is expanding its monetization and moderation tools, which creators see as an attempt to regain ground lost to competitors.

Puck’s newsletters have grown into franchises, with its anchor journalists becoming franchise managers, the company’s CEO said on the latest Digiday Podcast episode.

Culture is ever changing, ephemeral and impossible to predict — and yet, today’s marketers are more beholden to the cultural zeitgeist than ever.

If Alexa becomes a bigger part of Amazon’s ecosystem, it opens up even more real estate for ads.

Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend.

The publisher has increased its brand safe ad inventory by up to 20%, up from 16% just six months ago. 

News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report.

Google’s John Mueller shares his thoughts on low-effort content that “looks good” The post Google On Low-Effort Content That Looks Good appeared first on Search Engine Journal.

BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. The post Do Reviews Still Matter? Study Looks At Changing Consumer Behavior appeared first on Search Engine Journal.

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts. The post Google’s VP of Ads and Commerce Outlines 2025 Priorities appeared first on Search Engine Journal.