Categoria: Tendências

AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.

While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.

AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal.

Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win appeared first on Search Engine Journal.

Agencies, ad-tech companies and publishers are racing to test AI media agents. Not all those tests are successful — even some that are.

OpenAI seems to be wading into advertising. Digiday breaks down the prerequisites for its ad business and why this year’s Black Friday could fast-track its ultimate roadmap.

The proposed ban on THC-infused products was included in the bill Congress passed to end the government shutdown.

Data center demand is projected to grow 33% annually by 2030, while the industry struggles to find qualified candidates for increasingly complex systems.

As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.