Categoria: Tendências
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What Is Alt Text? Why It Matters & How to Write It
Alt text is text that describes an image and appears in the image’s place if the image fails to load.
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Google Explains How To Approach Content For SEO
Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To Approach Content For SEO appeared first on Search Engine Journal.
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Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?
WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing key executives in the leadup to their union.
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Vista Equity Partners’ TripleLift implements ‘significant’ layoffs
The latest round of layoffs is understood to have impacted all departments at the SSP across multiple geographies.
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The next browser wars are here — and AI wants the ad dollars too
Perplexity and OpenAI are getting ready to take on Google’s Chrome, but will need a solid ad business to keep their browsers ticking along.
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Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
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‘Walt Disney is not Mickey Mouse’: The modern creator career path, from full-time to founder
The business of being a creator isn’t a solo show. They have become full-on productions.
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WTF is ‘Google Zero’?
The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.
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What Is Paid Media: The Different Types & Examples
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.
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What’s New in AI Search? Whiteboard Friday Revisited With Garrett Sussman
This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old “Is SEO Dead?” debate.