Categoria: Tendências

Brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI. 

This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.

Brands’ usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.

They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want.

For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal.

“Shadow AI” refers to the use of AI tools that aren’t officially company-approved. For newsrooms, that leaves serious implications.

Is compressibility an SEO myth? The surprising facts about whether Google uses compression as a quality signal The post Is Compression A Google SEO Myth? appeared first on Search Engine Journal.

Google’s AI Mode competes with Deep Search, shifting how users find information. See how this impacts search traffic, SEO, and the future of online research. The post Deep SEO: The Potential Impact Of AI Mode And Deep Search Models appeared first on Search Engine Journal.

Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape. The post Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines? appeared first on Search Engine Journal.