Categoria: Tendências
-
Creators and influencers on edge about Meta’s reported Reels spin-off
The notion that Meta is planning a Reels-spin off has created many questions for creators, including speculation over the potential decrease in Reels viewership, as well as concerns about whether or not Meta will allow creators to port over their Instagram followings to the new app, should the decision go through.
-
Why big brands are turning agency reviews into quiet affairs
The discreet business of modern ad agency reviews.
-
How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Pinterest’s is getting louder in its battle for ad dollars with AI-powered ad tools and an increase in ad volume.
-
Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
To creators there’s a sense that, with SXSW’s embrace of the creator community this year, the advertising and entertainment industry is starting to catch up to culture.
-
Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
With more creators becoming influential omnichannel merchants and attracting brands for sponsored content and product collaborations, LTK (LiketoKnow.it) saw an opportunity to relaunch the app starting in late February with an emphasis on video content. The app will look and feel more like a social app with a watch video tab based on location and…
-
Marketers and agencies grapple with divisions over who controls retail media spend
Executive dysfunction behind the scenes is making it harder to track spending.
-
YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
YouTube’s Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements. The post YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes appeared first on Search Engine Journal.
-
U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly
The DOJ moves to split Google’s Chrome browser and curb anticompetitive practices in a new antitrust filing The post U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly appeared first on Search Engine Journal.
-
Why Google May Adopt Vibe Coding For Search Algorithms
An email from Sergey Brin suggests that vibe coding may soon influence search algorithm development, impacting SEO The post Why Google May Adopt Vibe Coding For Search Algorithms appeared first on Search Engine Journal.
-
7 Ways AdClarity Will Make You a Better Advertiser in 2025
Discover seven ways AdClarity – Advertising Intelligence refines your ad strategy, from analyzing competitors‘ ad spend to decoding top campaigns and spotting global market opportunities.
