Categoria: Tendências
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Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC?
What’s behind those sudden traffic surges in GA4 that GSC doesn’t show? This breakdown explains the key technical differences. The post Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC? appeared first on Search Engine Journal.
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How to Pick the Best Digital Marketing Partner
How to Pick the Best Digital Marketing Partner Choosing a digital marketing partner can be a big decision for any business. The right one can help a brand grow, reach more people, and improve sales. But not every agency or freelancer can do the job well. Some might […] The post How to Pick the…
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How To Track SEO Performance Using Free Tools
How To Track SEO Performance Using Free Tools Making sure a website is search engine optimized will assist businesses in being seen online, attracting visitors naturally and winning more conversions. But actually succeeding in SEO requires not only planning strategies, but also continually checking and adjusting them. It […] The post How To Track SEO…
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Rosé, deals, repeat: How to survive Cannes Lions
Between panels, late-night cocktails and endless networking, Cannes Lions can get overwhelming.
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WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
The move leaves WPP Media without an account valued at $1.7 billion, and marks yet another blow to its client roster.
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Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation “similarity score,” will help fix the platform’s persistent copycat issues.
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Ad Tech Briefing: The DSP wars — a game of finance over features?
Amazon is taking aim at The Trade Desk’s spot in the ‘DSP duopoly’ of programmatic advertising.
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WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
WPP Media’s latest spending forecasts suggest cooler ad spend growth over next five years while retail media and creator marketing.
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Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl
Google responds to a publisher’s concern about crawl budget and rankings due to Googlebot’s requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl appeared first on Search Engine Journal.
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Why publishers should shift to selling agents, not ads
Michael Rubenstein, co-founder and co-CEO, Firsthand The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sustainable. Publisher site traffic is declining, consumer behavior is evolving and AI-driven platforms are fundamentally changing how people discover, learn and act on information. Licensing publisher content