Categoria: Tendências
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Brands get in on NBA Finals buzz as fan excitement ramps up
Athletes and sporting events have become a major play for consumer brands trying to cut through the noise and stay relevant.
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Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
Marketers on the Croisette want to know how the app will (or won’t) fit into their future plans.
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Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push
Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities? The post Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push appeared first on Search Engine Journal.
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Google Shows Why Rankings Collapsed After Domain Migration
Google’s John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared first on Search Engine Journal.
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YouTube Begins Showing Posts In The Shorts Feed
YouTube is now showing Posts in the Shorts feed, giving creators a new way to expand their reach. The post YouTube Begins Showing Posts In The Shorts Feed appeared first on Search Engine Journal.
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ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners.
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that
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Google Launches Loyalty Program Structured Data Support
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. The post Google Launches Loyalty Program Structured Data Support appeared first on Search Engine Journal.
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The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI
This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. The digital video advertising market surpassed $191 billion in 2024, yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape. Traditional video formats are
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3 Examples Of Product-Led SEO
Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t. The post 3 Examples Of Product-Led SEO appeared first on Search Engine Journal.
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Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG
The Brian O’Kelley-backed startup also unveils Brand Stories and partnerships with Butler/Til, Triton Digital.
