Categoria: Tendências

Here’s what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.

The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?

The Trade Desk faces rising competition and market pressures as rivals like Amazon and Google advance.

The future of social media is synthetic. The future of branding is unclear.

The tech giant’s Connected Intelligence framework represents a fundamental shift in how employees will work — not just with each other but alongside AI agents.

Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores. The post Are AI Tools Eliminating Jobs? Yale Study Says No appeared first on Search Engine Journal.

OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year. The post OpenAI Launches Apps In ChatGPT & Releases Apps SDK appeared first on Search Engine Journal.

Live in-flight advertising is evolving, and so is what it means for brands aiming to reach audiences on the move this holiday season.

Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. The post YouTube View Drops Likely Tied To Ad-Block List Change appeared first on Search Engine Journal.

Google AI Mode introduces a shift in what content gets surfaced. Here’s what you need to know to succeed. The post Google’s AI Mode: What We Know & What Experts Think appeared first on Search Engine Journal.