Categoria: Tendências

As engines favor synthesized answers over blue links, marketing leaders must rethink how content is built, validated, and measured. The post From Organic Search To AI Answers: How To Redesign SEO Content Workflows appeared first on Search Engine Journal.

Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search Engine Journal.

Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.

Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They’re apologizing for their products being too good.

CMOs are closing out another year defined by churn and shifting ground.

Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. The post Mueller: Background Video Loading Unlikely To Affect SEO appeared first on Search Engine Journal.

The world’s largest agency holding company is born. But there may come a day soon where it can no longer be called an agency, but rather a broker and re-seller.

SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest. The post New Data: Top Factors Influencing ChatGPT Citations appeared first on Search Engine Journal.

A side-by-side review of ChatGPT, Gemini, and Claude based on real-world testing and the quality of their answers, recommendations, and usability. The post ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? appeared first on Search Engine Journal.

AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret. The post How AI’s Geo-Identification Failures Are Rewriting International SEO appeared first on Search Engine Journal.