Categoria: Tendências
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Search or social? Influencer marketing finds itself in the middle
The days of neatly separating search from social are over. Now, marketers are following creators into a space where discovery, influence and conversion all live on the same feeds.
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Cloudflare Delists And Blocks Perplexity From Crawling Websites
Cloudflare blocks Perplexity’s crawlers because of aggressive stealth crawling and failure to abide by the robots.txt protocol. The post Cloudflare Delists And Blocks Perplexity From Crawling Websites appeared first on Search Engine Journal.
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ChatGPT Nears 700 Million Weekly Users, OpenAI Announces
ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago. The post ChatGPT Nears 700 Million Weekly Users, OpenAI Announces appeared first on Search Engine Journal.
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Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
Brands have previously tipped their toes into editorial by launching whole media publications — think MEL Magazine from Dollar Shave Club or Here Magazine from Away.
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How to Get Promoted in Marketing (and Why You’re Stuck)
Struggling to level up in your marketing career? Learn how to get promoted in marketing and what five factors set top marketers apart.
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How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy [Webinar]
Learn how to align SEO with business goals, measure ROI, and lead AI search strategy. Get C-suite-level insights in this exclusive SEJ webinar. The post How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy [Webinar] appeared first on Search Engine Journal.
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Which SEO Jobs AI Will Reshape & Which Might Disappear
AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now. The post Which SEO Jobs AI Will Reshape & Which Might Disappear appeared first on Search Engine Journal.
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Why Your PPC Structure Should Mirror Your Business Model
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide. The post Why Your PPC Structure Should Mirror Your Business Model appeared first on Search Engine Journal.
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Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy
Google’s co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works. The post Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy appeared first on Search Engine Journal.
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How to Do SEO for a New Website: 7 Essential Steps
Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.